You know the feeling.
When something sparks inside of you. When your heart is pulled towards something larger than yourself. When you can’t sit still one more minute without taking action.
The feeling of being inspired.
If you’re fundraising, this is exactly the feeling you want to kindle inside of people. But with the over saturation of content these days, your organization needs to set itself apart. It needs to share a story that rocks people to their core, shakes up their day, and gets them to move.
Here are five key ways to inspire someone to give.
1) Share Your Story
Your story is the pipeline through which inspiration flows.
One of the most effective ways to share stories is through video. A beautiful example of this is the Legacy Campaign done by Generosity.org. This story shares a global problem, pulls on your heartstrings, and gives you the opportunity to play a part in helping millions of people around the world.
Strong storytelling videos should offer people an inside look at the organization and the heart behind the mission. People are moved by their hearts, not by their heads. Google Research shows that 57% of people donated to causes after watching their respective videos.
When sharing your story consider these questions:
Whom are you helping?
What is the struggle at hand?
How did you get started?
Why do you do what you do?
What are the organization’s goals?
How can people help?
2) Empower Donors At All Levels
Everyone wants to know where their money went and that it made an impact. People fear the thought of their donation being swept into the dreaded “overhead” budget.
There is power in communicating how your donors impacted another life.
Break down the potential impact from different donation amounts. Whether it be a vaccine for a child or a water well for a village, show the direct connection to a donor’s gift, as well as the impact achieved.
This invites people at all giving levels into the story!
3) Foster Community
Be creative with how you foster community. People are more likely to donate if they know others are donating, too.
We all remember the viral success of the ALS Ice Bucket Challenge, a campaign that raised over $115 million in 2014. Invitations were key to that campaign, as each participant challenged three other friends.
The Challenge combined creative engagement with the encouragement to share.
That’s a one-two punch if we’ve ever seen one.
Check out these 20 Must-Know Fundraising and Social Media Stats from Nonprofit Tech For Good. Also,
Tiny Give is revolutionizing social media by equipping people to donate to an organization by simply tweeting.
4) Make It Simple
Here’s the rule of thumb with online donations: make it as simple as possible.
The fewer clicks, the better! You don’t want your potential donors getting lost on your website through a complicated payment portal or sketchy-looking design. Make the registration and donation process easy and enjoyable for people of all ages and demographics.
Research from Network for Good shows that 31% of 2014 annual giving occurred in December and 12% occurred in the last three days of the year! When creating a campaign strategy, be aware of giving trend cycles.
5) Keep The Connection Alive
Don’t drop off the face of the planet once you get a donation.
Continue the connection by sending emails, thank-you letters, and program updates. Keep early donors informed on the progress of the fundraising campaign, especially when it gets down to the wire.
You’ll also create an opportunity for them to share the campaign with their network.
Tap into the deep roots in your heart—the ones that explain why you do what you do—and share them with the world. Inspire the heck out of people and see the support flood in!